Keeping the focus tight and the product is King.
Tannlin make precision laser cutting machines and Productronica was their first outing to a major show. This design started with an idea to frame the product and focus attention to it. At the same time the whole structure had to expand that focus to occupy a larger area of vision that draws you in.
Products up front and meetings behind kept the look clean and understandable.
Productronica – Munich Messe