Project Description
GHD – show 1
Exhibition or stage show? Who knows, but it was big loud and a lot of fun. This was experiential marketing meets exhibition design by Kim Gavin and Stuart Hookway.
Plus, a new concept for a trade show . . . . . No product displays and no product demos.
It takes a big dollop of confidence to attend a trade show and decide that you are not going to give the visitors the slightest sniff of your products. None on show!
That is what Propaganda advertising proposed for the GHD stand at Salon International.
They asked two designers to lead two teams to make one experiential event. This was the first of our collaborations to make GHD a lifestyle choice.
H3D was responsible for the structure and Kim Gavin conceived and directed the stage show.
This was a three day build which involved over 150 people. If there is a trade associated with events we used them.
Design, management, computer tech, visual tech, sound tech, carpenters, electricians, riggers, carpet fitters, graphic designers, painters, logistics planners, transport, illustrators, dancers, costume design, seamstress, make up artists, furniture hire, steelworkers, lighting tech, riggers, graphics production, choreography, secretarial, structural engineers, H&S inspectors …………….
