Exhibition augmented reality at ExpoReal in Munich.

//Exhibition augmented reality at ExpoReal in Munich.
Exhibition augmented reality at ExpoReal in Munich. 2017-06-08T14:59:38+00:00

Project Description


Exhibition design & build with interactive augmented reality displays, digital solutions, advanced 3D digital experience.

The event was ExpoReal at the Messe Munich in Germany for the Russian investment company 01 PROPERTIES.
This was the first trade show for 01 Properties and H3D was asked by their London design partnership Assembly Studios to realise the stand design and construction. Assembly Studios are an international collective of design studios, providing high quality solutions for identity, print, web, interactive, CG illustration and animation. Having produced the branding and marketing for the launch of 01 Properties high profile Bolshevik development, they were happy to be given the creative freedom to develop something really fresh for the stand. We combined traditional build with new technology and CGI to create an immersive experience for visitors.

Read more and watch video here:
From Real To Not-So-Real: Assembly Studios brings the Virtual to Expo Real
An Innovative New Way To Communicate Property
Holition Takes The Virtual to Expo Real 2013

Two Moscow properties were featured on the stand with the 11 story iCube having an interactive iPad experience. Visitors to the stand were invited to point an iPad at a plinth featuring an image of the iCube development. This automatically opened a 3D computer generated image of the building. The viewer was then be able to ‘step inside’ the scene and examine the exterior of this 19,000 s/m office development from all angles by simply walking around the plinth, using the iPad as a window.

The constructional design was a simple de-constuction of each properties CGI graphics. This enabled the visitor to walk amongst each area and discover information as they went.





ExpoReal – Munich Messe
MIPIM – Cannes, Palais des Festivals
MAPIC – Cannes, Palais des Festivals

Project Details

Skills Needed: